Southern Fix Juice
Brand Launch · Shopify Website Design · E-Commerce
When you've already built one of Greenville's most beloved wellness brands, featured in Vogue, Southern Living, and tapped by the James Beard Foundation, the next move has to be just as intentional.
The founders of Southern Pressed Juicery knew they had something different with Southern Fix. Not a wellness refresh. Not a spinoff. A completely separate brand built for a completely different customer: athletes, serious movers, and anyone who wants clean functional nutrition on the go. Same trusted source. New identity. New market.
The challenge wasn't just building a website. It was building a brand that could stand on its own.
SERVICES COMPLETED
Website Development
What We Did
SBrand Launch Southern Fix launched as a distinct brand with its own voice, visual identity, and positioning, separate from Southern Pressed Juicery but rooted in the same quality and credibility. We helped shape the digital launch: translating the brand's "real ingredients, real results" ethos into a site experience that felt athletic, clean, and confident without losing the human element behind the product.
Shopify Website Design We built the full e-commerce site on Shopify, designed for a brand in motion. The site needed to do several things at once: sell individual bottles, push bundle pricing, support a wholesale program, and launch a subscription club — all without feeling cluttered. Clean product pages, clear value hierarchy, and a checkout experience built to convert.
The product lineup — Berry Boost, Sideline Citrus, Golden Reset, Recovery Root, Matchday Greens, launched with a cohesive visual presentation that made the range feel like a system, not just a collection of SKUs.
E-Commerce Architecture Single, 6-pack, and 12-pack variants. A wholesale inquiry page. A subscription club page. Free shipping threshold. All structured so the site could grow into new products and programs without needing to be rebuilt.
The Result
A brand-new e-commerce brand, live, cohesive, and ready to scale. Southern Fix launched with a site that holds its own against national competitors in the performance nutrition space, while carrying the credibility of the team that built Southern Pressed Juicery from the ground up.
Two brands. Two audiences. One studio that helped launch both.